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Automotive Quality – What You Need to Know

This article will serve as an introduction to a series about what is both known, and what is unknown, about automotive quality. It will be useful for a wide range of readers; for those in the industry, as well as for end customers of every level of expertise from...

CX is nothing without Data Analytics

The concept of Customer Experience was first brought into focus by Holbrook and Hirschman in the mid-80s. The notion has extended Experience as an important factor in understanding consumer behavior and driving value. Customer Experience Managers recognized the...