Privacy is of utmost importance at Vital Insights Inc. (“Vital Insights”). We recognize the significance of protecting information which is stored on our computers or is intended to be stored on our computers and which relates to an individual.  The data we protect is the ‘Personal Data’ which is any information relating to an identified or identifiable natural person, sometimes called a data subject.. We have made protecting privacy and the confidentiality of Personal Data a fundamental component of the way we do business. This Privacy Statement informs you of the ways we ensure privacy and the confidentiality of Personal Data. We are compliant with applicable privacy laws in the countries in which we operate. This policy describes the information we gather, how we may use those Data and the circumstances under which we may disclose such information to third parties.

Collecting of Personal Information

In your dealings with Vital Insights, you may provide us with Personal Data. Any survey data collected by Vital Insights concerns individuals’ usage of products and services. Those data are used by Vital Insights’ clients to improve their products and services. When Vital Insights surveys customers on behalf of its clients, it receives Personal Data from its clients. Vital Insights enters into confidentiality and non-disclosure agreements with clients that legally obligate Vital Insights to protect those data which it receives and will use those data only for the purposes specified in the contract. From time to time Vital Insights may collect Personal Data during a survey, if requested to do so by a client. This Personal Data will be shared with the client, and will be used in the manner as described in that survey. We also may use “cookies” from time to time to help personalize your online experience with us. A cookie is a small text file that is stored on your computer to help us make your visit to our site more “user friendly”. Cookies provide us with information about your use of the site that can help us improve the site and your experience with it. Any Personal Data collected through cookies will be treated in accordance with this Privacy Policy. If you have set your browser to warn you before accepting cookies, you should receive a warning message with each cookie. You may refuse cookie by turning them off in your browser, however, you should be aware that our site, like most other popular sites, may not work well with cookies disabled.

Use and Disclosure of Personal Data

Except as part of the sale of all or substantially all of the assets of Vital Insights, Vital Insights will not use your Personal Data unless we have your consent. We will only use and/or disclose Personal Data internally in order to:

  1. understand and meet your needs and preferences;
  2. develop new and enhance existing service and product offerings;
  3. manage and develop our business and operations;
  4. carry out any purposes for which we have received your consent; and
  5. meet legal and regulatory requirements.

We also reserve the right to use aggregated Personal Data provided that those data do not relate to any individual. Personal Data may be collected, stored and/or processed by third party service providers which may be located outside of Canada or by companies in the Vital Insights corporate family to perform functions on our behalf.  All such third parties will be contractually bound to protect data in compliance with our policy.

Except where we are required by law to disclose Personal Data or are exempted from, released from or not subject to any legal requirement concerning the disclosure of Personal Data, we will require any person to whom we provide your Personal Data to agree to comply with our Privacy Policy in force at that time or requirements substantially similar to such policy. We will take reasonable commercial efforts to ensure that they comply with such policy or requirements, however, we will have no liability to you if any person fails to do so.


We will process your Personal Data legally and fairly and not use it outside the purposes which we have informed you of. So far as we are able we shall ensure that all of your Personal Data is accurate and up to date.

Security of Your Personal Data

We protect Personal Data with appropriate physical, technological and organizational safeguards and security measures. Your Personal Data comes to us via the internet which chooses its own routes and means whereby information is conveyed from location to location. As such we cannot give any warranty or assurance that the means where information is conveyed to us are safe, reliable or have integrity. We audit our procedures and security measures regularly to ensure they are being properly administered and remain effective and appropriate. Every member of Vital Insights is committed to our privacy policies and procedures to safeguard Personal Data. Our site has security measures in place to protect against the loss, misuse and unauthorized alteration of the information under our control. More specifically, our server uses SSL (Secure Sockets Layer) security protection by encrypting all of your Personal Data including credit card number, name and address to prevent individuals from reading these Data as it travels over the Internet. The length of time we retain Personal Data outside our back up system varies depending on the purpose for which it was collected and used. This period may extend beyond the end of the particular relationship with us but only for so long as we are contractually bound to do so, or so far as is necessary for audit or other accounting purposes. When Personal Data are no longer needed we have procedures to either destroy, delete, erase or convert it to a Vital Insights anonymous form. We reserve the right to maintain your Personal Data as part of our standard back up procedures.

Storage of Personal Data
Personal Data provided to Vital Insights is stored in accordance with applicable laws of the jurisdiction of the data subject, at secure locations in one of the following regional centres: (1) USA; (2) EU; (3) Canada or (4) China. Vital Insights has ensured that appropriate security standards are in place regarding the safeguarding, confidentiality and security of Data. In regard to data subjects resident in the EU, Vital Insights, where required, registers with appropriate national data protection / information protection authorities. Vital Insights also ensures that data is held in a manner that meets the requirements of any national law of any member state of the European Union giving effect to Directive 95/46/EC. The Directive provides obligations on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

Withdrawal of Consent
Except as required or enabled by law (including, for the avoidance of doubt, the laws of the member states of the European Union we have mentioned above), we will not use or disclose your Personal Data for any purpose for which you refuse consent or later withdraw your consent. If you withdraw consent, you agree that in spite of this withdrawal, we may continue to use those Personal Data previously provided to us to the extent that we are contractually or otherwise legally obliged to do so and to the extent necessary to enforce any contractual obligation you may have towards Vital Insights or in any other way permitted by law. You also understand that although you can use our site for some purposes without providing Personal Data, we need certain Personal Data, including data linked, to payment or involving an ongoing relationship with Vital Insights or our partners. If you refuse to provide us with Personal Data we require or later withdraw your consent, we may no longer be able to provide you with certain services.

By using this Site, you signify your agreement to this Policy. Vital Insights reserves the right to change this Policy at any time. Any changes will be posted so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

Any questions about this policy, the collection, use and disclosure of Personal Data by Vital Insights or access to your Personal Data which is required by law (or would be so subject had the storage in question taken place in a relevant EU member state if the case may be but not otherwise) to be disclosed should be directed to General Counsel at Vital Insights Inc. 60 Courtney Park Drive West, Unit 3, Mississauga, Ontario Canada L5W 0B3 Tel:1-905-565-5777.



Revolutionize your Customer Experience Program


We’re hiring!